Masaaki Fujita the Senior Vice President and Director of Panasonics global plasma and TV business unit said in an interview with ChannelNews “We are working on a lot of new technology aimed at delivering more eco friendly TV display systems. We will cut power consumption by half and the Pioneer research and development team are now working at Panasonic on this task however we have not made a decision yet as to whether their KURO technology will be incorporated into Panasonic models. We are still talking about that. We have our own display technology and this has to be considered”.

Under the slogan “Built in Genius and Eco Ideas” Panasonic has rolled out an ultra thin 50″ plasma display in Sydney that is just 24.7mm thick and weighing in at only 22kg. They are also set to cut plasma power consumption significantly while lifting the brightness that the screens deliver.

Sharper than past models the Company has admitted that they are set to benefit from the merging of the Pioneer R&D team into the Panasonic global operation.

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In the fact,…. Bigger is better has been the mantra of TV manufactures for quite some time.

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Product Summary

The good: Produces a deep shade of black with excellent shadow detail; clean image with little noise or false contouring; solid, standard-def picture quality.

The bad: Expensive; too small to exhibit benefits of 1080p; slightly inaccurate color temperature; primary color of green skewed toward yellow.

The bottom line: For those who can spare no expense, the Panasonic TH-42PZ700U plasma offers the best picture quality in its size class.

The Panasonic TH-42PZ700U is one of the most expensive 42-inch plasmas on the market, but it’s also the best-performing flat panel of its size we’ve ever tested. The high price can be blamed squarely on its native resolution–it’s the first and only 42-inch 1080p plasma–but the picture quality has little to do with all those pixels. Instead, we noted its deep black levels and realistic shadow detail along with a commendably clean image. Of course, we could complain about other aspects of its performance, namely its color accuracy, but that’s not enough to spoil an excellent picture. If you have the cash to burn but don’t have the space to go bigger, the Panasonic TH-42PZ700U fits the bill perfectly.

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History of Plasma Technology
The very first plasma television was invented in 1964 at the University of Illinois by professors Donald Bitzer and Gene Slottow, and a graduate student who was assisting them with their research. These gentlemen had been using regular televisions as computer monitors, but they knew that a cathode-ray display, used on a regular television, has to constantly refresh, making it an unacceptable long-term solution for displaying computer graphics. After countless hours of research, they built the first plasma display panel with one cell. In contrast, plasma TVs today use millions of cells to display an image.

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The advent of plasma televisions has certainly changed our perceptions about what makes best television viewing. Even though when they first hit the market, plasma televisions were so exorbitantly priced that only the wealthy could afford them, today nearly everyone can own one. However, taking the help of plasma TV buying guides will certainly prove to be advantageous especially as it helps one to learn about latest technologies as well as knowing who the better manufacturers are.

More Appealing Products

There are certainly considerable differences in prices with plasma televisions falling in the range of $2,000 to $3,500 as compared to the under $1,500 it costs to own a traditional color television. In fact, you can even use the information provided by plasma TV buying guides to compare not only different brands and models of plasma televisions, but also learn about comparative advantages that such televisions have over the cheaper CRT televisions.

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