Christina Magleby: I have ot admit, when my husband mentioned buying the TV on here, i was a little apprehensive, well VERY apprehensive. But then we looked over it, whit white glove shipping, and then of course the price and we couldnt pass it up! and i have been so pleased with it! Its amazing the quality! we havent used the monster cables with it as i read on a couple reviews here that it wasnt that big of a dieerence for that much of a price for the cables.

However we did use an HDMI cable and at first we couldnt get it to work (because of us, not the Tv, lol, we had it plugged into the wrong one, duh!) and once we got it to work, WOW that quality is jsut amazing! very rarely when its a really dark scene (usually with oilder movies on TV) is seems like the faces are kinda floaty, like you can see them moving, i dont know how to explain it. but its very rarely, that is why we rated it 4 rather than 5 stars. all in all we are EXTREMELY pleased with it. As far as a warranty goes, we ended up getting one through Sony directly, and an very pleased with that decision as well, but you have to make sure to do it within the first month of purchase

Product Description
From the Manufacturer
Pack in the sports, movies and games with an amazing backlit 40″ picture1, amplified and enhanced surround sound, and the convenience of sleep timer and picture freeze. Plug in your PC and up to 7 other components—including HDMI™—to create the full entertainment experience. And enjoy the quality and style that can only come from a Bravia™ TV.

Feature List BRAVIA Engine™ Full Digital Video Processor

Several special picture enhancement technologies are integrated into the processor to create better gradations and details, enhance contrast, dynamically improve color, and reduce image flicker. BRAVIA™ V-Series LCD televisions use Sony’s BRAVIA Engine™ full digital video processor for crisp and clear images.

Full HD 1080

With Sony BRAVIA V-Series HDTVs, Full HD 1080 means 1920 x 1080 pixels and 1080p video inputs. There are a lot of ways to define high-definition but BRAVIA Full HD means you’re getting the best resolution that high-definition has to offer consumers. Your lifestyle demands the best in high-definition and with BRAVIA Full HD 1080 products you get it.

1920 x 1080 Panel Resolution

Full HD 1920 x 1080 panel resolution with over 2 million pixels (more than twice that of 720p HDTV) is exactly what you need to reproduce the 1080p content that can be delivered by our cutting edge 1080p Blu-ray disc™ player. When it comes to high-definition TV the pinnacle of performance is achieved by using 1920 x 1080 display panels. And BRAVIA V-Series televisions have them. And working with BRAVIA Engine™ PRO everything from standard definition and high definition is upconverted to 1080p for a picture so real it’s like you’re actually there.

Live Color Creation System

Uncompromised picture quality starts with combining carefully chosen components and circuits to optimize system quality, among these are the color creation and processing functions. Decades of television know how allow us to realize that an LCD TV is more than just the panel; it’s actually a system. That’s what Live Color Creation is all about. It starts with the BRAVIA Engine™ PRO video processing system, which enhances primary colors and corrects half-tone colors for natural overall color. Next, a WCG-CCFL backlight using Sony’s phosphor formula delivers a specific spectrum of light designed to work with our specially formulated color filters. The combination of these three components creates deep, deep blues and natural greens for overall colors that draw you right into the picture itself.

High Contrast Ratio

Sony uses a dynamic backlighting system called ACE (Advanced Contrast Enhancement) on BRAVIA V-Series TVs. ACE automatically senses the APL (Average Picture Level) of the video signal and adjusts the intensity of the backlight for improved contrast. VESA test and measurement methods are applied yielding a contrast ratio of used 7000:1. This number represents the widest possible ratio between black and white contrast levels. Sony also measures their BRAVIA televisions with a more stringent method that measures the amount of black and white levels that can appear on the screen at the same time. This method yields a more real world measurement of 1300:1

HDMI™ and PC Connectivity

The HDMI (High-Definition Multimedia Interface) is the first industry-supported, uncompressed, all-digital audio/video interface.Designed for maximum versatility, Sony’s BRAVIA V-Series LCD TVs are equipped with a comprehensive range of input interfaces. HDMI technology supports enhanced or High Definition video, together with multi-channel digital audio to provide matchless image and sound reproduction. BRAVIA V-Series TVs include (2) HDMI 1080/60p inputs. The PC input (HD-15-pin) offers easy connection to your PC, allowing you to use your high resolution BRAVIA V-Series Digital TV as a computer monitor.

Sony KDL-40V2500 40″ V-Series 1080p LCD HDTV

Sony’s Advanced Contrast Enhancer (ACE) builds on a Dynamic Contrast Ratio of up to 7000:1 achieved by using real-time image processing to adjust the Contrast along with optimizing backlight levels. Full HD 1920 x 1080 panel Resolution with over 2 million Pixels is exactly what you need to reproduce the 1080p content that can be delivered by our cutting edge 1080p Blu-ray Disc player.

It starts with the BRAVIA Engine video processing system, which enhances Primary Colors and corrects half-tone colors for natural overall color. Designed for maximum versatility, Sony’s BRAVIA V-Series LCD TVs are equipped with a comprehensive range of input interfaces such as HDMI (High-Definition Multimedia Interface), the first industry-supported, uncompressed, all-Digital audio/video interface. HDMI technology supports enhanced or High Definition video, together with multi-channel Digital audio to provide matchless image and sound reproduction.

The PC input (HD-15-pin) offers easy connection to your PC, allowing you to use your high Resolution BRAVIA V-Series Digital TV as a computer monitor. 2x HDMI (High Definition Multimedia Interface) HD Component Y/Pb/Pr Video Input PC Input ATSC Digital tuner with unscrambled Digital cable (QAM) capability Space saving, bottom speaker design 20W (10W x 2) Digital Amplifier Analog Audio Inputs - 5 (1 Side / 4 rear) Variable & Fixed Audio Out - 1 (Rear) Component Video (Y/Pb/Pr) Inputs - 2 (Rear) Composite Video Inputs - 3 (1 Side / 2 Rear) Digital Audio Outputs - 1 (Rear) RF Connection Inputs - 1 (Rear) S-Video Inputs - 2 (1 Rear / 1 Side) Headphone Output - 1 (Side) HDMI Connections - 2 (Rear) - 1 rear input included L/R audio inputs Display Technology - LCD (178 degrees Wide Viewing Angle LCD Display panels) Unit Dimensions - Approximate 38.9 x 28.19 x 10.42 inch / Weight - 52.91 pounds

Sony Bravia V-Series KDL-40V3000 40-Inch 1080p LCD HDTV
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